Cookie Policy

Last Updated: May 6, 2026

1. Who We Are

This Cookie Policy applies to the website operated by 4 Rivers, a food business based in the United States. If you have any questions about how we use cookies, you can reach us at:

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. They are widely used by website owners to make websites work more efficiently, to provide a better and more personalized user experience, and to collect analytical data about how visitors interact with their websites.

Cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user's device and remember certain information about your preferences or past actions.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. There are different types of cookies, and they can be categorized based on their origin, purpose, and duration.

2.1 First-Party vs. Third-Party Cookies

First-party cookies are set directly by 4 Rivers when you visit our website. These cookies are generally used to improve your browsing experience, such as remembering your preferences or login status.

Third-party cookies are set by domains other than 4rivers-food.rest. These may include analytics providers, advertising networks, and social media platforms. Third parties set these cookies through our website to deliver their services.

2.2 Session vs. Persistent Cookies

Session cookies are temporary cookies that exist only during a single browsing session. They are deleted from your device as soon as you close your browser.

Persistent cookies remain on your device for a set period of time (defined in the cookie itself) or until you manually delete them. They are activated every time you visit the website that created them.

3. Types of Cookies We Use

We use the following categories of cookies on our website:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the operation of our website. They enable core functionality such as page navigation, security features, and access to secure areas of the website. Without these cookies, our website cannot function properly, and services you have requested cannot be provided.

These cookies do not collect any information that could be used for marketing purposes, and they cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms.

3.2 Analytics / Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, and see how visitors navigate around our site. All information these cookies collect is aggregated and therefore anonymous.

We use Google Analytics to collect and analyze data about how users interact with our website. Google Analytics uses cookies to track user behavior anonymously, helping us make data-driven improvements to our online food ordering experience.

3.3 Functional Cookies

These cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. Functional cookies allow our website to remember information that changes how the website behaves or looks, such as your preferred language, location, or font size settings.

If you disable these cookies, some or all of these services may not function properly, and your experience on our website may be less personalized.

3.4 Advertising / Targeting Cookies

These cookies are set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They work by uniquely identifying your browser and internet device.

If you do not allow these cookies, you will still see advertisements, but they will be less targeted and relevant to your interests. We use Google Ads and may integrate with Facebook Pixel for marketing and retargeting purposes.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on 4rivers-food.rest:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across page visits. Analytics 2 Years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. This cookie is used to distinguish users and expires after 24 hours. Analytics 24 Hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high traffic sites. It ensures performance is maintained. Analytics 1 Minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertising efficiency across websites using their services. Helps measure conversion rates from ad clicks. Advertising 3 Months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks conversions from Facebook Ads. Advertising 3 Months
cookieconsent_status 4 Rivers (First-Party) Stores the user's cookie consent preferences so that the cookie notice is not shown again on subsequent visits. Essential 1 Year
PHPSESSID 4 Rivers (First-Party) Preserves user session state across page requests. Essential for website functionality including cart and order management. Essential Session
csrf_token 4 Rivers (First-Party) A security cookie that helps prevent Cross-Site Request Forgery (CSRF) attacks. Essential for maintaining website security. Essential Session
user_preferences 4 Rivers (First-Party) Remembers user-specific preferences such as menu filters, dietary preferences, and location settings to enhance personalization. Functional 6 Months
lang 4 Rivers (First-Party) Stores the user's language preference to ensure the website displays content in the correct language setting. Functional 1 Year

5. Similar Tracking Technologies

In addition to cookies, we may also use other similar tracking technologies on our website, including:

  • Web Beacons (Pixel Tags): Small, transparent image files embedded in web pages or emails that are used to track user behavior, page visits, and email opens. These are often used in conjunction with cookies.
  • Local Storage: A browser feature that allows websites to store data locally on your device without an expiration date. We may use local storage for saving user preferences and settings.
  • Session Storage: Similar to local storage, but the data is cleared when the browser session ends. Used for temporary data storage during your visit.
  • JavaScript Tags: Scripts that run in your browser and may collect information about your browsing activities on our website.

6. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can exercise your cookie preferences through the following methods:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, accept certain types of cookies, or delete existing cookies. Below are links to cookie management instructions for common browsers:

Please note that if you choose to block or delete cookies through your browser settings, some features and services on our website may not function correctly.

6.2 Opt-Out Tools Provided by Third Parties

You can also opt out of specific third-party cookies using the following tools:

6.3 Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" feature that sends a signal to websites you visit requesting that your browsing activity not be tracked. Our website currently does not respond to "Do Not Track" signals in a uniform or standardized way, as there is no universally accepted standard for how websites should respond to such signals. We will update this policy if that changes.

7. Impact of Disabling Cookies

While you have the right to restrict or disable cookies, please be aware that doing so may affect your experience on 4rivers-food.rest. Below is a summary of what may happen if you disable each category of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website may not function at all or may behave unexpectedly. You may not be able to place orders, log in, or use core features of our food service platform. These cannot be fully disabled while using our site.
Analytics Cookies We will not be able to track and analyze usage patterns, meaning we may have difficulty identifying and fixing issues or improving the user experience over time. Your browsing will not be affected.
Functional Cookies Features such as saved preferences, personalized menus, language settings, and location-based features may not work correctly. You may need to re-enter information each time you visit.
Advertising Cookies You will still see advertisements, but they will be generic and not tailored to your interests or previous interactions with our website. Disabling these cookies does not reduce the number of ads you see.

8. Your Privacy Rights Under U.S. Law

As a business operating in the United States, we are committed to complying with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), as well as the Federal Trade Commission (FTC) Act, which governs consumer protection and unfair or deceptive trade practices.

If you are a California resident, you may have the right to:

  • Know what personal information we collect about you, including through cookies
  • Know whether your personal information is sold or disclosed and to whom
  • Opt out of the sale or sharing of your personal information
  • Request deletion of your personal information
  • Not be discriminated against for exercising your privacy rights

Cookie data that can identify you or your device may be considered personal information under the CCPA/CPRA. To exercise your rights, please contact us using the information provided in Section 10 below.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes to this policy constitutes your acceptance of those changes.

If we make material changes to how we use cookies or similar technologies, we will notify you by posting a prominent notice on our website or by other appropriate means.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

4 Rivers — Contact Information

We will endeavor to respond to all legitimate inquiries within 30 days of receipt.